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Department of Business and Marketing for the Mississauga Gazette. We provide high-quality Business news, advice, and strategies. Learn about marketing, branding, public reception, and a variety of other significant business topics. The Mississauga Gazette

Why You Should Get Your Articles Syndicated

03/28/2018, 12:00pm EDT
By Steve Cali

Spread the Love!

While there are numerous benefits to syndicating your articles, it is a time-consuming process. That is why many people only syndicate a few articles and do not fully realize the potential associated with syndicated articles. While not doubting the benefits of syndication, these people are just too busy to spend a great deal of time getting their articles syndicated. 

Steve Cali - Marketing and Business - Mississauga Gazette a Mississauga Newspaper - Marketing And Business In Mississauga and Peel Region

Simply put, article syndication is the process of allowing other websites to publish your articles. For example: Say you have a content site that provides tips on gardening and landscaping. You may want to post some “how to” articles on a site that sells seeds or gardening tools. If you provide content that is helpful enough, it may direct customers to your site in the search of more information and increase revenue for your site. 

Syndication also helps make your name synonymous with a certain products or services much in the same way that advertising does on the radio and TV. You know how it is. Those car insurance commercials leave catchy jingles and cute images in your head until the only thing that comes to your mind when you think about car insurance is that cute little lizard. 

Well article syndication helps your website in much the same way. You see, most people who search on the web for advice on certain topics do so more than once. So, the more that they see articles on topics that interest them coming from your company, the more likely they are to think about you as an authority in the field and someone with whom they would like to do business. 

Article syndication also helps increase your search engine ranking by linking more websites to yours. And it is well-known that many top search engines like Google rank sites according to how many links they have pointing at them. 

But as mentioned earlier, syndication is a lengthy process if done manually. In order to syndicate your articles, you have to first find websites that would benefit from your content and are likely to draw the types of customers that you are looking for. Once you find these sites, you have to market your articles to the site’s webmaster. Meaning, that you have to sell your site’s importance and prove to the webmaster why your articles would be beneficial for his or her site. Only after you have successfully negotiated syndication can you exchange information that would link your sites together. As you can see, this could take a great deal of your time and syndication is not guaranteed. 

Another way that you can syndicate your articles is a little less hands on for you. What you do is create a linkable code on your website that allows other webmasters to receive your articles through a feed. All you have to do is update your information and all of the sites on which you are syndicated will be automatically updated. The only drawback to this is that you first have to get webmasters on your site and then, you have to get them to accept your feed. The most popular way of doing this is by indicating that your articles are available for syndication in a resource box below your article. 

Perhaps the easiest way to attract webmasters to your articles is to enter them into an article syndication directory. These directories are regularly searched by webmasters looking to update their content. 

When you submit your article into a directory, it is put into a browsing category that it pertains to. For example: If your articles involve tips for bidding on online auctions, they will be placed under a category called “online auctions” or something similar to it. This way it is easy for a webmaster searching for these types of articles to find exactly what he or she needs at the click of a button. 

Once a webmaster chooses your article, you are syndicated and have earned another link and a higher ranking among search engines. Syndicating articles in this way also allows you to reach more webmasters than you ever would have been able to by going it alone. 

Any one of these ways to get syndicated could work for you, but most people find that a combination of tactics achieve the best results. So, get busy and start syndicating. Oh, and don’t worry if you can’t write articles or don’t have the time to write them, there are also sites that will connect you with professional writers who will do all of the writing work for you.

Steve Cali

Mississauga Gazette
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