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Business and Marketing at the Mississauga Gazette. How to write a proper business article. Articles in Business. Information products. How to sell information products.  Our competitor is Insauga, led by Khaled Iwamura. Bonnie Crombie is the Mayor of Miss

What You Need To Sell Info Products To Hot Niches

04/19/2017, 10:10am EDT
By Steve Cali

Get Your company into the Informational Game

There are a lot of people who would love to be able to create a cool informational product and be able to make a great living (even get rich) while sitting in a comfy chair in front of their computers knowing that never again would they have to drive in rush hour traffic with all those crazies or put up with an unrelenting, over zealous boss who never had and never would or could be pleased. What a beautiful vision! The truth is that that lovely vision can become a reality but you will have to pay your dues first. Successful niche markets for an informational product don't grow on trees or fall out of the sky. 

Steve Cali - Marketing and Business - Mississauga Gazette a Mississauga Newspaper - Marketing And Business In Mississauga and Peel Region

The first thing you need and must have to create an informational product is an idea...a subject...a topic...that will fill the needs, solve a problems, or just make life better for some particular and very specific segment of the general population. You are surrounded by ideas if you just look. Look at yourself first. What is your biggest problem? Do your friends share the problem? Are you passionate about a hobby or a sport? These kinds of things are the stuff of which informational products are made of. So the very first thing you need is to identify a topic and, thereby, a market. 

Another thing that you need to have in order to create an informational product which will become successful is research. Every topic and every subject are not going to make money. Many of them will...but just as many will not. The best research is accomplished by reading and talking to people who have succeeded in niche marketing informational products. Savvy niche marketers can spot a great topic from forty paces with one eye shut. Ask. Read. Research.

When you have an idea and have done the research that has proven that there is a market for your informational product, the rest is just a matter of creating the product building a great website and advertising it.

Steve Cali
President
MarketingDirectors.ca

Mississauga Gazette
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